Trading on our insecurities
Feeling lonely? Insecure? Don't like your body? Losing your hair? Never fear, somebody somewhere has a solution. Just send money. Profiting from people's insecurities didn't start with the internet or social media, as anybody who rummages through old magazines can tell you. Last week I was searching for some articles in Adam, a 1960s Australian magazine that was targeted at men. One thing that struck me was the way these pulp mags and their advertisers zeroed in on the weaknesses, fears and insecurities of their readers. That led to me noticing that these ads were really…
