Stop trying to think outside the square: a presentation for young journalists
IN 2005 I was invited by my union, the Media, Entertainment and Arts Alliance, to give a presentation to young journalists on "thinking outside the square". I suspect the attendees may have been rather bemused by what I offered them. Reading it again, 15 years later, there isn't much I'd change, however. "Thinking outside the square": it's a piece of jargon from those awful new-age management seminars of the 80s and 90s where they used a pat routine of clever tricks and illustrations to show people that their thinking was constrained. It’s become a cliché. Inside…
